Branding for a “war”.

What sort of goose named the US  operation against Libya as “Operation Odyssey Dawn”? OK, they might have had PR trouble calling it “Operation kill Gadhafi ” or “Operation Sandman mash”, but Odyssey Dawn??? Who are they kidding?

The US military has guidelines that emerged from some dodgy operational names during Vietnam which did little to endear them, but get a grip guys, and use one of the names the Pommies,  (Ellamy) or Frogs, (Harmattan, which refers to the hot desert wind), their allies in this party, are using!!

Wars, or police actions, or whatever this ends up being called are now played out in the public arena, so the rules of marketing, as distasteful as that may be, apply, and the last  thing you want is to have people like me making fun of your stupid brand names.

About strategyaudit

StrategyAudit is a boutique strategy and marketing consultancy concentrating on the challenges of the medium sized manufacturing businesses that make up the backbone of our economy. The particular focus is on their strategic and marketing development. as well as the business and operational efficiency improvements necessary for day to day commercial survival. We not only give advice, we go down "into the weeds" to ensure and enable implementation.
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