What sort of goose named the US operation against Libya as “Operation Odyssey Dawn”? OK, they might have had PR trouble calling it “Operation kill Gadhafi ” or “Operation Sandman mash”, but Odyssey Dawn??? Who are they kidding?
The US military has guidelines that emerged from some dodgy operational names during Vietnam which did little to endear them, but get a grip guys, and use one of the names the Pommies, (Ellamy) or Frogs, (Harmattan, which refers to the hot desert wind), their allies in this party, are using!!
Wars, or police actions, or whatever this ends up being called are now played out in the public arena, so the rules of marketing, as distasteful as that may be, apply, and the last thing you want is to have people like me making fun of your stupid brand names.