Analysis or strategy

Which is the chicken and which is the egg?

Good strategy always requires good analysis as a foundation, but analysis without a clear understanding of the context of the analysis usually ends up as just data.

Effective strategy development generally has at its core a pattern of evidence that has been recognised as being of critical importance to the enterprise, either as an opportunity or as an emerging threat.

Evidence can be collected and massaged, but the recognition of the patterns in the data is a cogitative process, rather than a quantitative one.


About strategyaudit

StrategyAudit is a boutique strategy and marketing consultancy concentrating on the challenges of the medium sized manufacturing businesses that make up the backbone of our economy. The particular focus is on their strategic and marketing development. as well as the business and operational efficiency improvements necessary for day to day commercial survival. We not only give advice, we go down "into the weeds" to ensure and enable implementation.
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