The “F” generation

Yes, another  alphabetically numerated generation for us to get our heads around, the F of “Facebook” generation.

These kids, born in the mid eighties, have grown up connected. To them, Facebook is more than a tool, it is a part of their social fabric, fundamental to the way they see the world, act, communicate and engage with their environment.

Their “behavorial DNA” is different to their parents, often even to their older siblings, and they way that plays out as these F generation people make it into the executive suite will be fascinating, challenging, and inevitably speed up the pace of change, already too hectic for many.

About strategyaudit

StrategyAudit is a boutique strategy and marketing consultancy concentrating on the challenges of the medium sized manufacturing businesses that make up the backbone of our economy. The particular focus is on their strategic and marketing development. as well as the business and operational efficiency improvements necessary for day to day commercial survival. We not only give advice, we go down "into the weeds" to ensure and enable implementation.
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