Easy decision matrix.

    A couple of years ago working with the CEO of a family company as it struggled for commercial sustainability in an increasingly hostile environment, we came up with a 3 part package by which to judge all the competing priorities that were on the table.

  1. There had to be a measurable  outcome which was going to be hard to achieve, but not out of reach in an 18 month time-frame.
  2. The results when achieved would be meaningful in the context of their competitive and strategic environment, not just financially sensible.
  3. The results needed to be visible, in that way contributing to the internal “momentum” of the business.
  4. Two years on, and the business is going well, and the simple three part test has become a key component in decision making at all levels. The deliberate exception is the strategic discussions with much longer time frames, but even then, the tool often provides a framework that informs the discussion, usually leading to a conclusion about which issues require some resource to develop a quantitative base for future decisions.

About strategyaudit

StrategyAudit is a boutique strategy and marketing consultancy concentrating on the challenges of the medium sized manufacturing businesses that make up the backbone of our economy. The particular focus is on their strategic and marketing development. as well as the business and operational efficiency improvements necessary for day to day commercial survival. We not only give advice, we go down "into the weeds" to ensure and enable implementation.
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