Successful on-line communities require a promise

    Linux started with a promise, one that formed the basis of what has become a major player in the server operating system market, with a current share somewhere around 45%.

    Linus Torvalds     back in 1991 posted the following message on a discussion board inhabited by systems engineers “I am doing a free operating system (just a hobby) and I’d like to know what features most people would want. Any suggestions are welcome, but I won’t promise to implement them”

    Torvalds, knowingly or otherwise, tapped a vein that has proven on many occasions (Wikipedia.org  & Meetup.com being just two), that a community has the chance to form when several conditions are met:

  1. The community is driven by a need, or interest, rather than profit for the initiator
  2. Participation is welcome, and encouraged, but a transparent  “peer review” process dictates if the contribution will be used
  3. Recognition is offered to all participants.
  4. The promise is that these conditions will be met, and when they are not, the community fails, as did the first iteration of Wikipedia. Does yours measure up?

     

About strategyaudit

StrategyAudit is a boutique strategy and marketing consultancy concentrating on the challenges of the medium sized manufacturing businesses that make up the backbone of our economy. The particular focus is on their strategic and marketing development. as well as the business and operational efficiency improvements necessary for day to day commercial survival. We not only give advice, we go down "into the weeds" to ensure and enable implementation.
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