Drivers of Innovation

Pixar is amongst the great “innovation factories” of recent decades, along with PARC, 3M, Apple, and a very few others. Part of what makes Pixar so effective is a question answered in this McKinsey interview with Brad Bird, the director who won two Oscars with “Ratatouille” and “The Incredibles” after joining when Pixar  had achieved enormous breakthroughs with “Toy Story”, “Finding Nemo”, and other smash hits.

The core of his success has not been just the great people, but the environment created for them to work in, the processes evolved to manage the execution of creativity, and the restless curiosity and determination to be better, every time.

About strategyaudit

StrategyAudit is a boutique strategy and marketing consultancy concentrating on the challenges of the medium sized manufacturing businesses that make up the backbone of our economy. The particular focus is on their strategic and marketing development. as well as the business and operational efficiency improvements necessary for day to day commercial survival. We not only give advice, we go down "into the weeds" to ensure and enable implementation.
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