Collaboration tools

Ideo is an ideas factory, its stock in trade is ideas and the resulting products, that others commercialise. As such, it has been a lab or case study in how to innovate as they have grown. As a small business, they all knew each other, collaboration happened as a part of the DNA of the place, but growth and geographic spread made it increasingly difficult, so they set out to use themselves as the lab for themselves, evolving what they have called the “Tube”  in which they mash up all the collaboration tools enabled by web 2.0 into a form that works for them.

Then, god bless them, they put it out there in the spirit of transparency and the collaborative energy that can be created, for us all to learn from.


About strategyaudit

StrategyAudit is a boutique strategy and marketing consultancy concentrating on the challenges of the medium sized manufacturing businesses that make up the backbone of our economy. The particular focus is on their strategic and marketing development. as well as the business and operational efficiency improvements necessary for day to day commercial survival. We not only give advice, we go down "into the weeds" to ensure and enable implementation.
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2 Responses to Collaboration tools

  1. Pingback: New architecture of collaboration « Strategyaudit’s Blog

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