The chicken & egg of groups

One of my consistent themes has been the power of a group to get stuff done, and the ways the web facilitates, and empowers the processes needed to get the stuff done by the group.

However, which is the chicken, and which is the egg?

There are no groups without members, and the “members” need a motivation to form, be a part of, and contribute to a group, in a way that enhances the outcomes for the group.

As a marketer, it is our task to find that motivation, and use it to build a network, group if you like, of those to whom the value proposition of the product/service being marketed adds value.



About strategyaudit

StrategyAudit is a boutique strategy and marketing consultancy concentrating on the challenges of the medium sized manufacturing businesses that make up the backbone of our economy. The particular focus is on their strategic and marketing development. as well as the business and operational efficiency improvements necessary for day to day commercial survival. We not only give advice, we go down "into the weeds" to ensure and enable implementation.
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