Data free zone of innovation.

By definition, Innovation exists in situations where there is little information available to make an objective assessment of risk, rather than one where you can assemble a range of data to make that risk assessment.

Submitting innovation ideas to a data driven test defeats the purpose, as there will not be appropriate data available, so the effort encourages useless activity, procrastination, and hubris, even though it may satisfy the bean counters.

Innovation requires a joining of seemingly unrelated dots to come up with something genuinely new, and usually the only “data” available is instinct tempered by some qualitative feedback. 

About strategyaudit

StrategyAudit is a boutique strategy and marketing consultancy concentrating on the challenges of the medium sized manufacturing businesses that make up the backbone of our economy. The particular focus is on their strategic and marketing development. as well as the business and operational efficiency improvements necessary for day to day commercial survival. We not only give advice, we go down "into the weeds" to ensure and enable implementation.
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