New media Politics.

Isn’t it interesting, the next election in NSW will be contested by a large number of independents, and they will all have a shot at being elected.

It is pretty easy to just put this down to the appalling dross we have been putting up with for ages, but is it the only reason?

I think not.

Both sides are as distrusted as the other  sharing some key characteristics other than almost homogeneous policies, where they seem to be as dysfunctional as each other, but other things, they are boring, dull, common, beset by “duurrrrr”, relying on mass media to deliver a picture as it has in the past. However, we the voting public no longer rely on mass media to form our views, we get our news, information on our particular interests, and opinion forming commentary, elsewhere, all powered by the new media forms that have emerged.

The independents now emerging are doing so because they now can, they do not need the piles of money and endorsement of the media owners and party machines to be seen, it can be done by being different, gaining stature because they are prepared to say things with personal passion, their views are not subjected to the discipline of the focus group, they are interesting, and interested, and can connect on a personal level.

I expect a NSW parliament full of independents post election, maybe we will get some robust debate for a change, not the personal attacks that belong in the gutter, but battle of ideas, options, and something different.

Sounds constructive for a change, and perhaps even useful.

About strategyaudit

StrategyAudit is a boutique strategy and marketing consultancy concentrating on the challenges of the medium sized manufacturing businesses that make up the backbone of our economy. The particular focus is on their strategic and marketing development. as well as the business and operational efficiency improvements necessary for day to day commercial survival. We not only give advice, we go down "into the weeds" to ensure and enable implementation.
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