Leadership and market research

The thing about market research is that it can only elicit responses to the questions that are asked from within the context of what they already know and understand.

Innovative solutions are rarely a result of asking a group, or committee, about what they would like. Henry Ford once quipped that if he has asked customers what they wanted before he developed the model T, they would have responded, “a faster horse” and this is proven true time after time.

Similarly, leadership is not about agreement, and gaining consensus all the time, it is about someone having the moral courage to stand by him/her self and say, that is wrong, or I disagree, here is what I think, this is what I am going to do!

When was the last time you saw a statue recognising the contribution of a committee?.

About strategyaudit

StrategyAudit is a boutique strategy and marketing consultancy concentrating on the challenges of the medium sized manufacturing businesses that make up the backbone of our economy. The particular focus is on their strategic and marketing development. as well as the business and operational efficiency improvements necessary for day to day commercial survival. We not only give advice, we go down "into the weeds" to ensure and enable implementation.
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2 Responses to Leadership and market research

  1. strategyaudit says:

    They were, but have you seen the statue, looks like a group of 6 year olds having fun in the sandpit.

  2. Phil Jackson says:

    Good stuff……BTW how about the Burghers of Calais, they were a committee?

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