Innovation is Organic, not Linear

Innovation is an organic process, and it seems that only with the benefit of hindsight, when the papers are written, does the rationalization of errors, dead-ends, side-tracks, and jumping on the spot, occur to make it seem linear.

The best we can do is create the conditions where innovation flourishes, just as a farmer creates the optimum conditions for growth and productivity on his farm.

About strategyaudit

StrategyAudit is a boutique strategy and marketing consultancy concentrating on the challenges of the medium sized manufacturing businesses that make up the backbone of our economy. The particular focus is on their strategic and marketing development. as well as the business and operational efficiency improvements necessary for day to day commercial survival. We not only give advice, we go down "into the weeds" to ensure and enable implementation.
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