Having a goal can be counter-productive.

Continuous improvement initiatives I have seen almost always impose a “finishing line”, correctly believing that focusing on an objective is a key to motivate performance.

However,  what they often miss in this approach to improvement is the cultural aspect of continuous improvement, the recognition that there is no finishing line, just the next challenge, and the real management challenge is to build a capacity to improve continuously as a foundation of the culture of the business,not just to address the current issue.

Another of the many paradox’s that exist in our world, to motivate, have a goal, but having a goal other than an inbuilt desire to do it better today than you did yesterday, can be counter-productive


About strategyaudit

StrategyAudit is a boutique strategy and marketing consultancy concentrating on the challenges of the medium sized manufacturing businesses that make up the backbone of our economy. The particular focus is on their strategic and marketing development. as well as the business and operational efficiency improvements necessary for day to day commercial survival. We not only give advice, we go down "into the weeds" to ensure and enable implementation.
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