PowerPoint fatigue.

    PowerPoint, the Microsoft program has become such a part of the daily regime of sharing information sharing that it has impacted on the way we communicate, and it has its detractors, of which I am one.

    Some time ago, I was at a conference where a senior bureaucrat was presenting her departments position. The presentation was replete with animations, and the various tools in PPT to the point where she was prattling on about the great features of the program. What dross.

    PowerPoint is the default position now in many situations, but is becoming a crutch, as illustrated in the NY times story.

    The lessons are simple:

  1. Use minimum words on a slide,
  2. Dump most of the tricky features that just distract from your message,
  3. Use the opportunity to sell a simple proposition, not to do a “brain-dump”  of everything you know,
  4. Watch and respond to the audience, connect with them,
  5. Use the program to illustrate your points, not just list them .

About strategyaudit

StrategyAudit is a boutique strategy and marketing consultancy concentrating on the challenges of the medium sized manufacturing businesses that make up the backbone of our economy. The particular focus is on their strategic and marketing development. as well as the business and operational efficiency improvements necessary for day to day commercial survival. We not only give advice, we go down "into the weeds" to ensure and enable implementation.
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