Why? To: Why not?

A newspaper asks itself “why should I publish this??”

It costs to publish, time, management resources, labor, time on presses, ink, paper, and so on, so it is a key decision, with implications if you get it wrong. An individual by contrast can now ask themselves ‘Why not publish this?” There is no cost, just a bit of time, and the return is you can be a “published” journalist or Photographer or movie-maker, the downside is zero.

The removal, by the availability of the web, of the organizational and transaction costs required to assemble the physical materials to publish a newspaper  has driven this reversal. It costs nothing to write a blog, put a photo on Flicker,  so why not just do it?.

This simple reversal, “why, to why not” has changed the world.

 

About strategyaudit

StrategyAudit is a boutique strategy and marketing consultancy concentrating on the challenges of the medium sized manufacturing businesses that make up the backbone of our economy. The particular focus is on their strategic and marketing development. as well as the business and operational efficiency improvements necessary for day to day commercial survival. We not only give advice, we go down "into the weeds" to ensure and enable implementation.
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