The Curator and the future newspaper

The word curator brings to mind an old bloke (mostly) running a museum, deciding what is displayed, and how, what gets bought or created, what gets thrown out, and what gets saved for another day.

The job of an editor in the one-way media (print, radio, TV) is effectively as a curator, making those same decisions. But the world has changed, now the web is a two way street, those decisions no longer have to be made, now everything can be published, by anyone, so in effect, the role of curator has lost most of its power. But there is a wrinkle, there is so much stuff out there, that a curating role is emerging to trawl the web for items of value, and to create and edit material that goes to a specific set of interests.

One of the best is the Eureka Report, run by a group of Australia’s most credible business journalists and commentators, who have created a conversation with the “tribe” whose interests are around business, politics, and wealth creation in Australia.

It is the newspaper of the future.

About strategyaudit

StrategyAudit is a boutique strategy and marketing consultancy concentrating on the challenges of the medium sized manufacturing businesses that make up the backbone of our economy. The particular focus is on their strategic and marketing development. as well as the business and operational efficiency improvements necessary for day to day commercial survival. We not only give advice, we go down "into the weeds" to ensure and enable implementation.
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