Information scales

Access to information before anyone else has it is Gold, access at the same time as everybody else is just staying in the game, essential, but it will never be a winning edge.

A small advantage at some point, can be built into a substantial advantage quickly as the value of the unique information enables leveraging before it becomes common, and the access/leverage equation scales up with use.

Information is only of value when it is used, pretty obvious, but often missed, and the more it is used, the greater the value, unlike physical assets that depreciate with use.


About strategyaudit

StrategyAudit is a boutique strategy and marketing consultancy concentrating on the challenges of the medium sized manufacturing businesses that make up the backbone of our economy. The particular focus is on their strategic and marketing development. as well as the business and operational efficiency improvements necessary for day to day commercial survival. We not only give advice, we go down "into the weeds" to ensure and enable implementation.
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