Walk and talk marketing

Those who say one thing and do another have always been at risk of being found out. Now, the capabilities of the net make it virtually inevitable, with the downside risk to your brand being multiplied by the probability of being found out.

BP has spent millions on PR, advertising, logo changes, and acquisitions aimed at positioning themselves as clean and green nurturers of the environment, all of which is now just fuel for the fire of hypocrisy flaming alongside their spill in the Gulf.

The question is not of survival, as BP has assets the world needs, at least for the easily foreseeableĀ  future, but their cost of doing business will increase, as no-one will ever trust them again, no matter how much they spend.

BP is now an “ex-brand” as dead as the ubiquitous parrot due to BP being unable to walk and talk to the same tune, how is yours going?

About strategyaudit

StrategyAudit is a boutique strategy and marketing consultancy concentrating on the challenges of the medium sized manufacturing businesses that make up the backbone of our economy. The particular focus is on their strategic and marketing development. as well as the business and operational efficiency improvements necessary for day to day commercial survival. We not only give advice, we go down "into the weeds" to ensure and enable implementation.
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