Monthly Archives: June 2010

Challenge of the first.

In this digital age, the first contact in most situations is digital, where the marginal cost is approaching zero. This simple fact has changed the sales cycle, as this contact can evolve into an offer to become closer, or it … Continue reading

Posted in Management, Sales, Social Media | Tagged , , , | Leave a comment

Origins of “free”

As the web makes the marginal cost of anything that can be delivered electronically too close to zero to measure, the world of marketing changes. Convincing the boss that the capacity of the rack of servers he has just shelled … Continue reading

Posted in Marketing, Social Media, Strategy | Tagged , , , , | Leave a comment

Copying is not enough.

It is pretty easy copying the machines, layouts, and the physical things that go towards producing something, and there are consultants by the thousand who will help if you need it. What you cannot duplicate easily are the management systems … Continue reading

Posted in Management, OE, Operations | Tagged , , | Leave a comment

Problem solving continuum.

The variety of approaches to problem solving appear to form a continuum, that looks a bit like: The “workaround” where you find a way around the problem, hoping by magic it will go away. ¬†Further along the continuum we have … Continue reading

Posted in Management, OE, Operations | Tagged , | Leave a comment

Other consequences

The oil spill in the Gulf of Mexico is one of disastrous proportions immediately, and into the long term as the environmental impacts become clearer. However, there are other consequences not talked about yet, that of the impact it will … Continue reading

Posted in Management, Operations | Tagged , | Leave a comment

Lessons from the buffet.

I had lunch a few months ago with a client, just at the local club, nothing fancy, as we discussed the very challenging problems of¬† operational flow through his plant. It was a buffet, simple, serve yourself, and as luck … Continue reading

Posted in Management, OE, Operations | Tagged , , | Leave a comment

Less is often more

Most marketers equate success to more; more ads, more locations, more customers, more Sku’s, more appearances in the press, and so on. However, the quest for “more” leaves a lot on the table, as it disregards the value of what … Continue reading

Posted in Customers, Management, Marketing | Tagged , | 1 Comment