Changing the climate game.

The current debate, such as it is in Australia in relation to climate change, is all about the sort of tax regime that is required, and the need to change peoples behavior, and thus their attitudes.

What all this misses is the fundamental nature of the change that is needed, and the only way to get that is to recognise that commercial opportunity and activity will eventually deliver the answers (although it is likely we will not like all of them) by providing the incentives and long term funding of technical development, then commercialising it.

The role of governments here should be to assist in creating the field in which the technology, typically with 20 year horizons, can evolve. Playing with today’s tax regime is just putting a band-aid on a gaping wound, useless as anything beyond a gesture.

This argument is put very convincingly by the clip “Reinventing Fire”, that has come from the Rocky Mountain Institute, a very smart think tank and technology developer in  the US. It deserves some air-time.


About strategyaudit

StrategyAudit is a boutique strategy and marketing consultancy concentrating on the challenges of the medium sized manufacturing businesses that make up the backbone of our economy. The particular focus is on their strategic and marketing development. as well as the business and operational efficiency improvements necessary for day to day commercial survival. We not only give advice, we go down "into the weeds" to ensure and enable implementation.
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