What a wonderful, emotive description, courtesy of Seth Godin,  of the sort of make work activity we all undertake to put off doing those difficult, risky, confronting jobs that can really add value.

It takes effort not to stomp on a roach when it crosses the floor, but stomping it is basically a useless, time wasting exercise, just like checking emails every 10 minutes, reading industry rags cover to cover, redoing a completed presentation in the hope of making it that 0.5% better, and the thousands of other things we dream up to keep us in out comfort zone.

Make a difference to your day, let the roach live, and do something useful with your time.

About strategyaudit

StrategyAudit is a boutique strategy and marketing consultancy concentrating on the challenges of the medium sized manufacturing businesses that make up the backbone of our economy. The particular focus is on their strategic and marketing development. as well as the business and operational efficiency improvements necessary for day to day commercial survival. We not only give advice, we go down "into the weeds" to ensure and enable implementation.
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