“Democtratising knowledge” in demand chains

Democratising  knowledge, isn’t this a lovely term! I have heard it used on a number of occasions recently, and it came up again in an extraordinary TED presentation by Stephen Wolfram .

In just two words it nails the complex changes happening in numerous ways in our lives. Knowledge used to be power, now it is freely available, it is simply a tool, and the ones who use it best will win, rather than in the past, where the holder of the knowledge had a huge advantage.

Amongst all the other things that have changed, is the potential to turn simple supply chains that pump product into a channel driven only by capacity, into demand chains that respond backwards to demand signals from the customer.

This opportunity for change driven by a combination of the communication tools on the net, and the ability to assemble and analyse the drivers of demand in your particular market  offers huge potential for innovation, efficiency, and differentiation based on the capabilities of those in the chain. 

About strategyaudit

StrategyAudit is a boutique strategy and marketing consultancy concentrating on the challenges of the medium sized manufacturing businesses that make up the backbone of our economy. The particular focus is on their strategic and marketing development. as well as the business and operational efficiency improvements necessary for day to day commercial survival. We not only give advice, we go down "into the weeds" to ensure and enable implementation.
This entry was posted in Alliance management, Communication, Demand chains, Social Media, Strategy and tagged , , , . Bookmark the permalink.

2 Responses to “Democtratising knowledge” in demand chains

  1. Pingback: 3 foundations of demand chain success | StrategyAudit

  2. Pingback: FMCG Produce marketing tightrope | Strategyaudit

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