Are they really friends?

Anthropologist Robin Dunbar theorised that the maximum number of people any individual could maintain a relationship with was 150, which has become known as Dunbar’s number. It reflects the cognitive maximum for someone to know everyone in a group, and to be aware of the relationships between them all.

Social media has led to people into  having many “friends” sometimes thousands, but in the human sense, they do not have a relationship, it is something different, for which I suspect we need a new term.

Human beings are social animals, and no matter how valuable our digital networks are to us, they are no substitute for the human interactions that define us, but are limited to around 150 individuals at any one time.

About strategyaudit

StrategyAudit is a boutique strategy and marketing consultancy concentrating on the challenges of the medium sized manufacturing businesses that make up the backbone of our economy. The particular focus is on their strategic and marketing development. as well as the business and operational efficiency improvements necessary for day to day commercial survival. We not only give advice, we go down "into the weeds" to ensure and enable implementation.
This entry was posted in Communication, Management, Social Media and tagged , . Bookmark the permalink.

One Response to Are they really friends?

  1. Pingback: Counting only what counts « Strategyaudit’s Blog

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