Thee secrets of successful innovation

    Successful innovation rarely comes from a formulaic approach where the marketing department has a brainstorm, prioritises the outcomes, then they progress through a “gated” process culminating in a launch.

    Usually it comes from three sources:

  1. A sufficiently close relationship with customers that you can see their challenges and opportunities, and are able to assemble your capabilities to assist them to compete successfully.
  2. A deep understanding of the strategic and competitive environment in which your customer lives, and a willingness and ability to change the rules as a result of that understanding.
  3. The culture in your  organisation supports the innovation process automatically, it has become part of the DNA of the organsiation.
  4. These three factors are mutually supportive, but scoring 2/3 is simply not good enough for consistently superior performance.


About strategyaudit

StrategyAudit is a boutique strategy and marketing consultancy concentrating on the challenges of the medium sized manufacturing businesses that make up the backbone of our economy. The particular focus is on their strategic and marketing development. as well as the business and operational efficiency improvements necessary for day to day commercial survival. We not only give advice, we go down "into the weeds" to ensure and enable implementation.
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