Transparency effect

Can you imagine the changes that would have occurred in the behavior of the tobacco industry in the 70’s and 80’s had there been the “net-enabled” communication tools available then, when the big tobacco companies were conducting a rear guard action against those who sought to have the lethal effects of tobacco on health made public.

Simply, they would not have got away with 20 years of denial, the ridicule circulating via blogs, twitter, Digg and all the rest would have been overwhelming.

When you think about it, the negative reaction that would have occurred may have been better than all the public advertising that has gone on since the 80’s, sanctimonious adults telling youngsters what to do (again) whilst still taking the taxes. 


About strategyaudit

StrategyAudit is a boutique strategy and marketing consultancy concentrating on the challenges of the medium sized manufacturing businesses that make up the backbone of our economy. The particular focus is on their strategic and marketing development. as well as the business and operational efficiency improvements necessary for day to day commercial survival. We not only give advice, we go down "into the weeds" to ensure and enable implementation.
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