- Encourage employees to post and link back to the companies site
- Provide a forum for their comments, on your intranet, a free newsletter site, or a facebook group location
- Ensure senior management engagement in the process, they are in a position to make the changes called for, but on line, are just another offering commentary, so not as threatening as in the normal course of events
- Reward good suggestions, and follow up on failures that are highlighted, and address the causes, and be transparent about both.
- Engage, motivate and lead them, so the time spent on social sites at work is not sorting out their personal calendar, and reviewing the Saturday night shenanigans, but adding value to the business.
How do companies harness the power of social networking to the benefit of their businesses?.
It is simply a fact that employees will go into facebook, twitter, and so on, using company time and resources, rather than trying to stop them, which King Canute found hard to do with the tide, figure out how to harness it.
In many cases, this will be confronting, and require a change of attitude in the executive suite, but employees will rarely publicly dump on their employer, unless it is really deserved, in which case you should thank them for bringing the issue to your attention, not belt them for telling the truth. Employees are always your best advocates, (and conversely, harshest critics)let them advocate!
Here are a few thoughts:
When you are doing all of the above, the time employees spend on the web will be an investment from which you will receive a great return.