Know your competitor

The only way to win is to attack, you can prevent being beaten by defense, but as any football coach knows, defense will not win.

Same in business, you need to understand your strengths and weaknesses compared  to the opposition, and exploit the strengths, whilst covering for the weaknesses.

Having an intimate understanding of the key customers, those who will spread the word of your product or service is as good as having the opposition playbook

The only way to get a crystal clear picture of the oppositions position is to experiment, continually ask the questions of them by experimenting, testing, & understanding their response, be restless, and inquisitive, probe, analyse, question, form and test hypothesis. Sounds a bit like the scientific method, and continuous improvement.


About strategyaudit

StrategyAudit is a boutique strategy and marketing consultancy concentrating on the challenges of the medium sized manufacturing businesses that make up the backbone of our economy. The particular focus is on their strategic and marketing development. as well as the business and operational efficiency improvements necessary for day to day commercial survival. We not only give advice, we go down "into the weeds" to ensure and enable implementation.
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