Busy is not the same as important

As a young bloke, I was given a “XY” graph that had “urgent, not urgent, important, not important” on the axes as a personal management tool.

 I was advised  to concentrate my effort on the “Important, not urgent” quadrant, as those are the things that will make the real difference, add the sustainable value, and told that things in the “urgent not important” quadrant are the ones would absorb all the time if allowed, and it would take only personal discipline to manage the allocation of time, and expectations of others.

Now we have a myriad of new distractions in the urgent but not important (but perhaps compelling?) quartile, the mass of stuff on the net, and the social applications to absorb our time, the task has multiplied, perhaps by logarithmic rates.

Tom Fishburne, as usual, collects the problem into one “iprocrastinate” cartoon. Lovely.





About strategyaudit

StrategyAudit is a boutique strategy and marketing consultancy concentrating on the challenges of the medium sized manufacturing businesses that make up the backbone of our economy. The particular focus is on their strategic and marketing development. as well as the business and operational efficiency improvements necessary for day to day commercial survival. We not only give advice, we go down "into the weeds" to ensure and enable implementation.
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