Common sense, not so common.


Sometimes academic research evolves to support what common sense has told us for years.

A standard phrase in the marketing lexicon is “look at it from the customers perspective” an obvious and logical strategy, not often used for a range of reasons, largely associated with the manner in which firms organise and conduct their operational, strategy development and governance processes, but largely driven by common sense and experience.

Now there is research, and books coming that supports the notion of the “outside in” company. At last, common sense appears to be making a formal appearance.

About strategyaudit

StrategyAudit is a boutique strategy and marketing consultancy concentrating on the challenges of the medium sized manufacturing businesses that make up the backbone of our economy. The particular focus is on their strategic and marketing development. as well as the business and operational efficiency improvements necessary for day to day commercial survival. We not only give advice, we go down "into the weeds" to ensure and enable implementation.
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