Is more always better?

It seems that most innovation is aimed at getting more of the same for the same price, rather than making the experience with the product better.

Every time I see an ad for a new car, it seems to have more airbags, more electronic gizmos to go wrong the day the warranty ends, but who really needs it all to get from point A to point B reliably, comfortably, at a modest cost, which is the point of having a car.

Surely it is time to innovate backwards, do less, strip the glitter, simplify.

I used to shave with a single blade, now I am a poof unless I shave with five, my stringy beard is not five times tougher than when I was 21, just a bit more gray worked its way in.

Two businesses, Gillette and Intel have led the way in adding features that they think will give them a marketing advantage through differentiation, and then  turning them into benefits.

For a funny, sarcastic view of the trend to complication, follow the link to the Onion site, and have a laugh.

About strategyaudit

StrategyAudit is a boutique strategy and marketing consultancy concentrating on the challenges of the medium sized manufacturing businesses that make up the backbone of our economy. The particular focus is on their strategic and marketing development. as well as the business and operational efficiency improvements necessary for day to day commercial survival. We not only give advice, we go down "into the weeds" to ensure and enable implementation.
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