The song remains the same (with apologies to Led Zepplin)

 

The retail end of music industry as we currently know it continues to be in trouble.

This New York Times article is now a bit old, but I am pretty sure the marketing challenge has not gone away.

Imagine, 13 million songs for sale on the web in 2008, 10 million did not sell one, just one, not even to family and friends, and 80% of revenue came from just 52,000 songs, less than 1%.

The web has given us an amazing ability to “publish” but the marketing challenge of being relevant, noticed, engaging, and commercially successful has not changed at all.

Just because you can put it out there, does not mean it is any good, and because it is a big “market”, and you only have to sell to a tiny, tiny % of the punters to make a dollar, does not mean you will.

About strategyaudit

StrategyAudit is a boutique strategy and marketing consultancy concentrating on the challenges of the medium sized manufacturing businesses that make up the backbone of our economy. The particular focus is on their strategic and marketing development. as well as the business and operational efficiency improvements necessary for day to day commercial survival. We not only give advice, we go down "into the weeds" to ensure and enable implementation.
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