Resilience is a requirement for demand chains.


Evolving a demand chain requires great resilience from all parties involved, it is new territory every time it is addressed because all situations are different, and developing a set of rules for implementation has not yet been done well, almost not done at all.

A key is resilience.

What is resilience? The best definition, and one that applies in these circumstances is by Gary Hamel who defines it as “the ability to dramatically re-invent the way you do things in the face of changing circumstances”.

A good definition for when considering a demand chain initiative, as it is inherently a dramatic reinvention of the way things are in most industries.

About strategyaudit

StrategyAudit is a boutique strategy and marketing consultancy concentrating on the challenges of the medium sized manufacturing businesses that make up the backbone of our economy. The particular focus is on their strategic and marketing development. as well as the business and operational efficiency improvements necessary for day to day commercial survival. We not only give advice, we go down "into the weeds" to ensure and enable implementation.
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