Two ways to develop an innovation capability.


Innovation is about changing the status quo, doing something differently, going against the herd. You can make your intentions obvious by yelling about it, which is not often successful, or you can start changing the perspective of others by a process of intelligent debate, presentation of facts in a different light, or the gathering and demonstration of the relevance of new facts.

Trick to this second route is that you need to be the best informed person in the room, and that takes time, commitment, and a willingness to be “out there” before you get anywhere.

About strategyaudit

StrategyAudit is a boutique strategy and marketing consultancy concentrating on the challenges of the medium sized manufacturing businesses that make up the backbone of our economy. The particular focus is on their strategic and marketing development. as well as the business and operational efficiency improvements necessary for day to day commercial survival. We not only give advice, we go down "into the weeds" to ensure and enable implementation.
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