Demand chain innovation pay-off


Turning a supply chain 180 degrees to become a demand chain is an inordinately difficult organizational challenge, not because it does not make sense, but because it requires organizations and the people in them to be able to see what has always been there, but from an entirely new perspective. The power of the common view, the accepted wisdom, the status quo is never more powerful than when it is under threat.

Seeing what has always been there with new eyes is extraordinarily hard to achieve in a single business, reversing a supply chain to become a demand chain requires that it is done for a series of businesses, all pre-occupied with their own challenges.

This is why if you can do it, the pay-off from the competitive advantage that will come is immense.



About strategyaudit

StrategyAudit is a boutique strategy and marketing consultancy concentrating on the challenges of the medium sized manufacturing businesses that make up the backbone of our economy. The particular focus is on their strategic and marketing development. as well as the business and operational efficiency improvements necessary for day to day commercial survival. We not only give advice, we go down "into the weeds" to ensure and enable implementation.
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1 Response to Demand chain innovation pay-off

  1. Pingback: FMCG Produce marketing tightrope | Strategyaudit

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