The CEO as Brand Manager.

  Building a brand is about the consistency of action thought, and expression over a long period of time, and only the CEO can ensure that this happens.

The CEO must be the chief brand manager, as the brand is the business, it is not the packaging, or advertising, it is everything that a consumer sees, feels and consumes.

This also opens the question to boards, “Do you have the right CEO”?

 

About strategyaudit

StrategyAudit is a boutique strategy and marketing consultancy concentrating on the challenges of the medium sized manufacturing businesses that make up the backbone of our economy. The particular focus is on their strategic and marketing development. as well as the business and operational efficiency improvements necessary for day to day commercial survival. We not only give advice, we go down "into the weeds" to ensure and enable implementation.
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