Marketing as a system.


Firms are successful when all the elements of strategy development and execution are ‘aligned”, when functional management works in a synergistic manner, and when personal best interests are best served by serving the best interests of the firm.

When this happens, the whole “system” is working in an optimized manner.

The real challenge is to design a new system, one that redraws the rules of the business model, one that creates a new system.

The opportunities that will emerge out of meeting the challenges of climate change are going to be new systems, not a modified version of existing ones. It has always been this way with disruptive innovation.

Shai Agassi has evolved a new system to replace the car. He is testing with the assistance if the Israeli government a system of electric cars with points that replace the batteries, rather than just recharging, but you pay for the miles driven, not to buy and maintain the car.


If you have a mobile phone on some sort of a plan, that is the system that as been adapted by Agassi’s “Better Place” to provide transport, just the way a phone provides communication.

About strategyaudit

StrategyAudit is a boutique strategy and marketing consultancy concentrating on the challenges of the medium sized manufacturing businesses that make up the backbone of our economy. The particular focus is on their strategic and marketing development. as well as the business and operational efficiency improvements necessary for day to day commercial survival. We not only give advice, we go down "into the weeds" to ensure and enable implementation.
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