Depth Vs width.

How do you engage with hundreds of people as “friends”?

On a personal level, you may engage deeply with a few, maybe a few dozen, electronically, there may be a group with a specific interest, and you engage with them in a club-type situation, 100 perhaps,150?, but any more and it is not engagement, just some sort of  casual interaction, in no way engagement.

The depth of personal relationships simply do not scale.

Our social networking tools have opened new avenues of connection, they are wide, but the width is not a substitute for the depth that can only evolve through a personal connection.

This is one situation where numbers simply do not count, where less is often more, so do not confuse the numbers of contacts with quality of interaction.

About strategyaudit

StrategyAudit is a boutique strategy and marketing consultancy concentrating on the challenges of the medium sized manufacturing businesses that make up the backbone of our economy. The particular focus is on their strategic and marketing development. as well as the business and operational efficiency improvements necessary for day to day commercial survival. We not only give advice, we go down "into the weeds" to ensure and enable implementation.
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