The facts and the stories.

Remember your history teachers, one who just had you remembering the dates of events, hard work remembering, and why bother anyway, but what about the one who told you about the people, and engaged you with the stories around the dates and events? It became easy to remember the details because you had the human stuff that went with it.

Building brands is the same thing, don’t just give out the facts, provide the stories that go with the facts, the human dimension.

Businesses have the same challenge when they set out to build a culture, it does not happen overnight, but when the stories that reinforce the culture are told, and celebrated, the behavior becomes embedded over time.

Building a brand, or a corporate culture takes persistence and consistency, and is a task that is never completed, just a work in progress. 

 

About strategyaudit

StrategyAudit is a boutique strategy and marketing consultancy concentrating on the challenges of the medium sized manufacturing businesses that make up the backbone of our economy. The particular focus is on their strategic and marketing development. as well as the business and operational efficiency improvements necessary for day to day commercial survival. We not only give advice, we go down "into the weeds" to ensure and enable implementation.
This entry was posted in Leadership, Management, Marketing, Strategy and tagged , , . Bookmark the permalink.

1 Response to The facts and the stories.

  1. Pingback: 6 vital elements of a marketing story that sells. | StrategyAudit

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