Reconsider the “facts”

A short while ago I found myself in a fairly robust debate about the merits or otherwise of the various industry “marketing & R&D” bodies that  have inhabited Australian agriculture for decades.

Dairy, meat, Horticulture, grains, all have, or have had, a range or bodies regulating and collecting levies for the so-called collective good of the “industry” .

It struck me towards the end of the conversation, which was getting a bit heated, particularly about the recent removal of the single wheat marketing desk, that the positions we were all taking bore  the hallmarks of an argument that had happened many times, the various pros & cons recited almost by habit by all concerned.

Whilst they were expressed as considered views, informed by facts, what they really were, on all sides, were recitations of a view expressed many times by rote from within the boundaries of a point of view that was unlikely to change under almost any circumstances.

Next time you find yourself reciting a mantra, go back to the basic facts, consider who benefits,  look at the location of margin and profit, and then think about the view you are comfortable with, genuinely informed by the facts.





About strategyaudit

StrategyAudit is a boutique strategy and marketing consultancy concentrating on the challenges of the medium sized manufacturing businesses that make up the backbone of our economy. The particular focus is on their strategic and marketing development. as well as the business and operational efficiency improvements necessary for day to day commercial survival. We not only give advice, we go down "into the weeds" to ensure and enable implementation.
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1 Response to Reconsider the “facts”

  1. Phil says:

    Good thoughts -always enjoyed.

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