Ahead of the wave.

Seth Godin is once again ahead of the wave with the launch of Brands In Public.

The logic is simple, today, you cannot control the conversations that occur about your brand or business, they happen across the myriad of access points to the web, so the next best thing is to assemble the conversations at a common point, and give yourself the opportunity to participate.

Brands in public gathers the conversations, and offers a point of intersection between these conversations and the brand owner. At least, you then have a place at the table to counter the nonsense, put forward the facts, and perhaps add a bit of steerage to the process.  

Wonderful idea, so obvious with hindsight, executed with simplicity.

About strategyaudit

StrategyAudit is a boutique strategy and marketing consultancy concentrating on the challenges of the medium sized manufacturing businesses that make up the backbone of our economy. The particular focus is on their strategic and marketing development. as well as the business and operational efficiency improvements necessary for day to day commercial survival. We not only give advice, we go down "into the weeds" to ensure and enable implementation.
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