If it looks like a duck, walks like a duck, and sounds like a duck, it is probably a duck.

How easily some of us can be led to believe that what we are looking at is something other than what we see.

 The old saying about the duck has never been truer than in the recent collapse of Bernie Madoff’s empire. Billions were invested by many otherwise sensible people in the mistaken belief that one investment business could consistently outperform the market under all circumstances. 

Madoff conned people over an extended period, creating a “Ponzi” (to Australians, pyramid selling )scheme that became so big, and so successful at attracting new funds that most refused to believe it could be a Ponzi scheme

If it too good to be true, it usually is, irrespective of the hyperbole that may accompany it.


About strategyaudit

StrategyAudit is a boutique strategy and marketing consultancy concentrating on the challenges of the medium sized manufacturing businesses that make up the backbone of our economy. The particular focus is on their strategic and marketing development. as well as the business and operational efficiency improvements necessary for day to day commercial survival. We not only give advice, we go down "into the weeds" to ensure and enable implementation.
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