Putting the “I” back in Alliances

    The following list was imbedded in an article “putting the I back in Alliances”   by Rosabeth Moss Canter, one of the better management thinkers around. It creates a simple list of things any successful alliance requires.

    • Individual excellence: Both sides bring strengths and neither can be expected to prop up the other.

    • Importance: The relationship must matter strategically to both sides.

    • Interdependence: You need to need each other.

    • Investment: Have a stake in the partner’s success.

    • Information: Transparency strengthens the partnership; hiding information impedes trust.

    • Integration: Create several points of contact across the organizations.

    • Institutionalization: A formal structure can aid in objectivity and ensure the partnership works for both sides.

    • Integrity: Trust is critical and ethics are a must.

     In all the work I have done in alliance formation and management, there is no time when this list would not have been of value.

About strategyaudit

StrategyAudit is a boutique strategy and marketing consultancy concentrating on the challenges of the medium sized manufacturing businesses that make up the backbone of our economy. The particular focus is on their strategic and marketing development. as well as the business and operational efficiency improvements necessary for day to day commercial survival. We not only give advice, we go down "into the weeds" to ensure and enable implementation.
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