“Revenge” behavior stalls alliance growth.

 The impact of current behavior of all who are engaged in an alliance on the perceptions and expectations that will drive the evolution of the alliance into the future is pervasive.

Success breeds expectations of more success, and failure breeds blame and retribution. Any alliance has its setbacks, so the latter influence often brings alliance development to a shuddering halt. Those engaged in addressing the challenges of alliance evolution for the first time often do so from the perspective of the types of assumptions made by economists and accountants, that of rational behavior.

Anyone who has spent any time dealing with a number of alliances has seen evidence that much of what goes on cannot be explained by using assumptions of rational behavior, it is far more influenced by what may be seen as irrational behavior, until a social psychologist becomes involved, then many actions become predictable as the vagaries of behavior are factored in.

I have previously noted the impact of an apparently irrational need for revenge demonstrated by Ernst Fehr an economist at the University of Zurich, in a game widely known as the “trust game with revenge” in which an apparently irrational need for what can be termed revenge, is demonstrated to be a hard-wired behavior.

This apparently irrational drive for revenge, in this context of alliance development is often just a minor bit of “pay-back,” for perceived slights and misbehavior, but it has brought many nacent alliances to an end.

About strategyaudit

StrategyAudit is a boutique strategy and marketing consultancy concentrating on the challenges of the medium sized manufacturing businesses that make up the backbone of our economy. The particular focus is on their strategic and marketing development. as well as the business and operational efficiency improvements necessary for day to day commercial survival. We not only give advice, we go down "into the weeds" to ensure and enable implementation.
This entry was posted in Demand chains, Innovation, Operations and tagged , . Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s