Monthly Archives: July 2009

Telstra takes the “Twit of the year” marketing award.

Yesterday Telstra, Australia’s largest, formerly monopoly Telco announced that they would put a $2.20 administration fee on all payments made in person. Even for Telstra, who have over the years dug up creative ways to convince their customers to go … Continue reading

Posted in Management, Marketing, Strategy | Tagged , , | 2 Comments

Wake up Woolworths suppliers

How long will it take for the politicians in this country to forge an acceptable compromise amongst all the interests in the carbon debate, and take meaningful action.? Probably forever, and  we will end up with the proverbial camel after … Continue reading

Posted in Demand chains, Management, Marketing, Operations, Sales | Tagged , , , | 1 Comment

Foresight, hindsight, and common sense

On the surface, these appear to be the same coin, different sides, albeit three sides?. Not so in business. Foresight is often little more accurate than the musings of the gypsy at the local fair, whereas hindsight is capable of … Continue reading

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Weddings as a metaphor.

Planning for your business takes up a lot of time and resource, which is often hard to allocate, particularly in small businesses. It is a bit like the planning that goes into your daughters wedding, many things seem trivial at … Continue reading

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Strategy as an organic system

The notion of an organized, planned, tidy strategy development and implementation process, whether it be for a multinational, or a small local business is profoundly flawed by the simple fact that it requires forecasting accurately a number of things, including … Continue reading

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So, what do sales people do now?

The sales job has changed substantially with the emergence of the web. In the past, many sales people were mobile, human brochures, the keepers of the information. No longer. Most of the mundane information on specifications, performance, competitive advantages, and … Continue reading

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Role of the web in revenge.

A short time ago I purchased a new pair of black  “Julius Marlow” shoes  from a major retailer.  Within a month, the body of the right shoe had separated from the sole, hardly a reasonable result from  a purchase worn around … Continue reading

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