Word of mouse.

It used to be word of mouth, it still is in its essence, but the need for face to face contact has been removed by the emergence of the web tools now in front of everyone.

Ideas spread on the web like a virus, even quicker than “pig-flu,” a good idea spreads logarithmically, gathering momentum as it goes, or conversely, just disappearing without trace if it does not attract an audience prepared to be an advocate by passing it on. 

This simple notion of brand advocates, rather than simply demographic and psychographic profiles of people to whom, your advertising is directed radically changes the dynamics of brand building, from a mass advertising effort, to an effort turned 180 degrees towards engaging customers in the value the brand delivers to them on a very personal level. 

About strategyaudit

StrategyAudit is a boutique strategy and marketing consultancy concentrating on the challenges of the medium sized manufacturing businesses that make up the backbone of our economy. The particular focus is on their strategic and marketing development. as well as the business and operational efficiency improvements necessary for day to day commercial survival. We not only give advice, we go down "into the weeds" to ensure and enable implementation.
This entry was posted in Marketing, Sales, Strategy and tagged , , , , . Bookmark the permalink.

4 Responses to Word of mouse.

  1. Pingback: 4 key marketing trends… | Framework Marketing Group....blog thoughts by Randal Dobbs

  2. Pingback: 4 key marketing trends and the secret sauce of success. | StrategyAudit

  3. Pingback: Danger of word of mouth. | Strategyaudit

  4. Pingback: Customers as your sales force « Strategyaudit’s Blog

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s