Brands are expressions of passion

The strongest brands are more like “movements” of like minded, usually passionate individuals, people to whom a brand has an emotional connection for some reason, it is much more personal than a demographic and socio-economic expression of “sameness” of the individuals. 

I cannot think of a successful brand built without passion, and there is nothing as contagious as a dose of passion, so successful marketing becomes an exercise in spreading the passion.

 

About strategyaudit

StrategyAudit is a boutique strategy and marketing consultancy concentrating on the challenges of the medium sized manufacturing businesses that make up the backbone of our economy. The particular focus is on their strategic and marketing development. as well as the business and operational efficiency improvements necessary for day to day commercial survival. We not only give advice, we go down "into the weeds" to ensure and enable implementation.
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1 Response to Brands are expressions of passion

  1. Pingback: The “P-word” simile | StrategyAudit

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