Monthly Archives: June 2009

The trap in cost cutting

Across the board cost cutting is an attractive option as times get tougher, just make sure you are not cutting the costs that create the value customers pay for. The first thing that usually gets cut in a period of … Continue reading

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The CEO as Senior Brand Manager

  Brands are often the greatest asset a business has, in the case of service businesses, brands make up most of the assets. Why then are the brand sensitive decisions so often made by young, inexperienced so-called “marketers”  whose agenda … Continue reading

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Sheepwalking.

Re-reading Seth Godins little gem  “Triibes” during the week, I again came across the term “sheepwalking” to describe the pervasive impact on most people of the status quo. Last week I was chatting to a mate about a book he … Continue reading

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Can Facebook or Linked-in replace your lawyer?

Nice thought. Contracts are the usual form of defining an agreement, they are an enforceable substitute for trust that each party will keep his end of the bargain. However, the web has made information so freely available, that the potential … Continue reading

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Transparency as a manager of performance

There is a theme in the demand chain category of this blog. Wherever I go, I see the power of information transparency to improve performance, not just in commercial situations. There is an ongoing battle in Australian education for school … Continue reading

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Treat the cause

“We do not have time for that long term stuff, we have to …..(fill in your own)… or we will not survive to worry about it”. This is true, particularly in small business, but if you do not put aside … Continue reading

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Demand = orders + lost opportunities.

Most supply chains are driven by orders, someone reacts when an order is received. The niggling question is always about demand, as most recognise it drives orders, inventories, innovation, competitive pressure, and so on, but is rarely measured. Orders are … Continue reading

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