These terms are often used interchangeably, often in my experience muddying the waters in situations where clarity is required.
Efficiency is all about how well you use the status quo, productivity is more about how you leverage gains to be made from changing the status quo.
Controlling costs of a process (efficiency) is far easier than figuring out how to make the process better (productivity), and in the long run is nowhere near as useful.
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StrategyAudit is a boutique strategy and marketing consultancy concentrating on the challenges of the medium sized manufacturing businesses that make up the backbone of our economy.
The particular focus is on their strategic and marketing development. as well as the business and operational efficiency improvements necessary for day to day commercial survival.
We not only give advice, we go down "into the weeds" to ensure and enable implementation.
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