Through others eyes

    When considering an important move, the range of possible reactions to the move by competitors often receives too little attention.

    Predicting competitive response to a move is of critical importance, and clear analysis should be done prior to committing resources.

    A simple test, often missed, is to put yourself in the position of your competitors, and  allowing for the management style and culture of the competitor ask yourself a couple of questions :

  1. Will I see the move, and consider it relevant?
  2. What is my likely response?
  3. When you have answered those questions to yourself,  you are in a position to consider the wisdom of the initial move, and counter measures that may be required.

About strategyaudit

StrategyAudit is a boutique strategy and marketing consultancy concentrating on the challenges of the medium sized manufacturing businesses that make up the backbone of our economy. The particular focus is on their strategic and marketing development. as well as the business and operational efficiency improvements necessary for day to day commercial survival. We not only give advice, we go down "into the weeds" to ensure and enable implementation.
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