Commercial triage.

Tough times generally favor making changes that would not be possible, or be very difficult in good times.

 People are far more inclined to buy into the notion that “we cannot continue doing it the way we have been  doing it” when they can see for themselves that the results that have been coming are not sustainable in a tougher environment.

Use the downturn as an opportunity to reallocate resources to higher return activities, review products, markets, brands, relationships, capital spending, development projects, recurrent expenditure, and yes, people.

Think about  a crisis as an catalyst to “commercial triage” and use the opportunity to improve in anticipation of better times to come.

About strategyaudit

StrategyAudit is a boutique strategy and marketing consultancy concentrating on the challenges of the medium sized manufacturing businesses that make up the backbone of our economy. The particular focus is on their strategic and marketing development. as well as the business and operational efficiency improvements necessary for day to day commercial survival. We not only give advice, we go down "into the weeds" to ensure and enable implementation.
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